minedition Celebrates minedition may be celebrating only its fifth year of existence but add up the years of experience and success that belong to Michael Neugebauer, his team of associates and the wonderfully diverse group of internationally recognized authors and illustrators and well…let’s say it is something really worth celebrating! The Bologna Children’s Book Fair seemed to be the perfect place to kick off the anniversary celebration. Friends of Michael Neugebauer and his work, joined from all over the world and all corners of the publishing industry to take part in the celebration. But Bologna marked only the beginning. Michael’s enthusiasm is contagious and in a time when publishing is going through an incredible change, it is wonderful that there is much to look forward to. It is almost easier to get a book published than to corner Michael for an interview, but when I promised there were only six questions he acquiesced. KB: What brought you to publishing, the world of children’s literature and picture books in particular? MN: My father. Typeface, book design, layout were all things that I grew up with and of course his high standards. I studied and then worked as a graphic artist, which led to work in children’s publishing. KB: What was the original thought behind minedition? MN: I was encouraged by the authors and illustrators I worked with to establish and develop my own publishing entity. I wanted to create something where their creativity could develop, flourish and the books could be something very special. Michael Neugebauer Edition may read mine edition but it was and is really our edition. KB: Has your vision changed? MN: Perhaps not changed but broadened. Adapting to the changing times is necessary but we strive to do this without sacrificing our standards. That is very important. KB: With all the technological advances and globalization bringing us all closer together and expanding the horizon’s of children, where do you see minedition in the future? MN: I think it will be all about creating content. We are already moving in that direction, actually. The art will find its way into other media and work to ensure that our young audience will continue to experience quality, whatever the platform. KB: Will the picture books survive? MN: I think so. I certainly hope so. KB: What makes minedition different and unique in the marketplace? MN: I have been told our books are a bit more up-market, not mainstream. But more than anything I think it is the originality of the authors and artists that make us unique and, of course, a dedicated team that makes it all come together. KB: What keeps you motivated during this upheaval and time of change in publishing? MN: It’s the product. Watching it evolve and develop from the imaginative idea to a beautiful finished work. Those were my six questions and Michael was off to his next meeting. His answers and his enthusiasm made me believe despite these difficult times there is hope for exceptional picture books and exciting content for developing new media. Make sure you stop by the minedition stand at the Frankfurt Book Fair and find out for yourself why minedition is still celebrating. K. Bishop